A celebration of the power of food to bring people together, some 15 windows at Oxford Street flagship are decorated with surreal sets depicting festive foodie moments, such as giant potatoes dressing up as Santas, a club sandwich fest in front of a fridge filled with silver designer bags, and Brussels sprouts stacked on top of a car like a towering croquembouche. Shoppers can also check out Selfridges’ biggest Christmas shop to date at the London flagship. Part of the 4th floor is reimagined as an immersive space where visitors can buy special ornaments for home decoration. Santa, alongside his walking Christmas pudding disco ball pals, will be visiting the Christmas shop daily from Nov. 25 to interact with customers, as well as hosting events such as themed breakfasts across London, Birmingham and Manchester.
A Christmas tree designed by James Theseus Buck and Luke Brooks’ Rottingdean Bazaar will be erected at the Duke Street entrance of the London store. In Manchester, there is a new confetti cannon, and buzzy local bakery Gooey has opened a pop-up serving cookies, brioche donuts and hot drinks. The Birmingham store will also host a Christmas café. Meave Wall, stores director at Selfridges, said ‘This Christmas is all about coming together with loved ones to enjoy cherished rituals.’