15 December 2022
The Weekly
Central's Teams up with InstagramCentral's Teams up with InstagramCentral's Teams up with InstagramCentral's Teams up with InstagramCentral's Teams up with InstagramCentral's Teams up with Instagram

As part of its 75th anniversary, Central has created a temporary landmark to offer new shopping experiences and plenty of photo-taking. Just in time for the festive season, visitors can explore six zones with interactive elements at The Instagrammable Store under the ‘Central X Instagram’ campaign. The first five zones take place at Event Arena on the first floor until Jan 15 while visitors can enjoy art installations at the ‘IG Room’ from Dec 24 to Feb 15, 2023 at Living House on the seventh floor of CentralwOrld. The space reflects the latest trend of digital consumers, who are constantly on the lookout for a closer connection with brands. The exclusive Instagrammable Store enables everyone to be a creator on the global stage on our platform. The Instagrammable Store at centralwOrld features six zones: 


• Take photos at ‘AR Stunt’ with innovative AR creations with characters, such as Brother Tiger, Auntie Platypus, and Baby Akita, from the ‘Central 75th Anniversary’ collection, which have been brought to life. 

• Browse and buy chic fashion items in the ‘Product Showcase’ zone. Shop by scanning the QR code to access Central Department Store’s IG Store and enjoy special privileges.

• The ‘IG Music Stage Filter’ offers a platform for IG lovers to enjoy fun filters and create fun videos with funky music. 

• The ‘IG Live’ zone brings you the latest fashion and lifestyle trends in an Instagrammable way, with influencers from various fields to inspire and entertain you. Stay tuned on Central Instagram

• The ‘Timo & Tintin Pop-up Café’ indulges cafe lovers with special creations, such as Honey pomegranate soda, a drink inspired by the colour of Instagram.

• The ‘IG Room’ on the 7th floor of Central is the highlight. The floor has been transformed into an interactive installation wonderland where you can take photos in four different zones inspired by four different times of day: morning, noon, evening and night. Create content and share your impressive moments with your friends on IG from Dec 24 to Feb 15, 2023.