27 March 2018
The Weekly

Central Department Store said on Tuesday it would focus on the "omnichannel experience" with Central on Demand to "pave way for the future of retail". Central on Demand allows customers to shop at their convenience, whether they are in Bangkok or other cities, even if there's no Central Department Store present in that city. The plan is in line with Central Group's "New Central, New Economy" business strategy for 2018-2022. At present, Central Department Store offers services on Facebook (1.2mn followers), Twitter (0.98mn), Line (5mn) and Instagram (38,000).  Central on Demand, introduced one year ago, has 65,000 followers with more than Bt10mn ($ 320.200) worth of orders, a figure expected to reach Bt100mn ($ 3.2mn) this year.