In a culturally rich country like India, the festival of Durga Puja is fiercely celebrated in West Bengal. Throughout the festival, worshippers visit pandals housing the idols to seek blessings from the goddess of war. This year, due to the unprecedented pandemic, several Puja committees are preparing for low-key celebrations, keeping basic safety precautions like social distancing and sanitization in mind. While the celebrations are low-key, Shoppers Stop is encouraging its customers to get themselves ready for the festival with various offers on women’s ethnic wear, fragrances, kids wear, skincare, and beauty. Their spectacular red and gold VM setup across stores has caught the attention of many visitors.

Additionally, Shoppers Stop has gone local with The Apartment Sale in Kolkata. The brand is taking the store to the residential complexes to reach out to the customer directly. This initiative is currently organized in housing complexes in proximity of existing stores. Shoppers Stop will continue to reach out to their customers directly over the coming weekends with their Pujo Collection.