17 August 2022
The Weekly
Celebrating 70 Years in Rustan's

To commemorate the last 70 years of excellence, this coming season sees a great celebration of historic moments in time displayed in store and online – not only from the brand’s rich history as a leading beacon in fashion innovation for the Philippines, but also interestingly featuring key memories from the many loyal customers who cross-generationally are intrinsically part of this extraordinary story.  Highlights include ground-breaking moments that showcase founder Glecy being the first person to licence Christian Dior in the Philippines, bring an exclusive distribution of Lacoste to the country, and open the first Charriol boutique also.  It also features customer stories, from the everyday to the momentous – all of which showcase how Rustan’s takes the seemingly ordinary and makes it extraordinary, through dedication to excellence in goods and service.


As part of the celebrations, customers will be invited to share their key Rustan’s moments from over the years to cement their part in this continued historic journey and engage as part of a ‘your story is our story’ campaign.  Alongside this, celebrations will also see many in-store events, promotions, and exciting new brands and collections being launched alongside an online anniversary sale – all encapsulated within a dynamic graphic that speaks to Rustan’s’ future. The phenomenal Rustan’s story may have started 70 years ago, but it continues on – now with the exciting refurbishment of the Makati flagship store, and a continued dedication to serving only the finest in order to create ever-lasting moments for the people of the Philippines.