The luxury brand Burberry makes its debut in Mexican e-commerce with El Palacio de Hierro, the department chain that since March has housed the British fashion brand. As part of the El Palacio de Hierro online store, Burberry displays more than 300 products for men and women including clothing, footwear, accessories, complements and perfumery with prices ranging from 2,250 to 77,990 pesos. This is Burberry's only digital point of sale in the country, since the brand does not yet have its own e-shop in the national market. In the physical channel, the British company also extends its presence in Mexico within El Palacio de Hierro with shops-in-shops and corners in cities such as Guadalajara and Mexico City.