Burberry Installation at PrintempsBurberry Installation at Printemps

Gorillas, birds and lions in bubble-gum pink decorate the atrium of Printemps in Paris as part of an immersive installation set up by Burberry to celebrate its Spring/Summer 2020 collection. Until 22 March, the luxury house will take over the department store’s atrium and all 11 of its window displays with a pop-up inspired by the animal kingdom. Animals from both Burberry and Printemps’ heritage are placed throughout the custom-built space, drawing in visitors with an elevated, Instagram-friendly backdrop. The Thomas Burberry logo also features prominently, in carpets and across the Spring/Summer 2020 collection, including on the TB and Lola bags. The collection, named Evolution, mixes innovative techniques with classic fabrication.

With Victorian influences and an array of new house codes, it includes trench coats, hoodies and T-shirts adorned with animal prints, the Burberry Horseferry House logo and the Monogram motif. The Burberry Spring/Summer 2020 collection will also be available to purchase on printemps.com, which launches early next month, as well as in Burberry stores globally and on Burberry.com.

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