Bolo Fest celebrated its ninth edition and its success has been so great that children and adults have turned it into a tradition to kick off -or play- the most special season of the year. As expected, Bolo the Bear, his elves’ friends and the children's favorite toys spread their magic through Mexico City with a parade that gathered 450,000 thousand people of all ages, who gave play to Christmas in the framework of the festival that, for almost a decade, has marked the beginning of the Christmas season in Mexico. For the first time, Bolo Fest had a jingle that quickly went viral on social networks, so the lyrics and choreography were replicated by 320 Tiktokers with more than 47mn reproductions during the celebration.