In July and just in time for the upcoming summer vacations, Jelmoli wants to whisk customers away to the boho spheres of Ibiza, Mykonos and Tulum. With their bright colours, hedonistic attitude to life and long-standing, unique history, these well-known vacation destinations provide the perfect vacation feeling. To bring this attitude to your own four walls and wardrobe, Jelmoli offers fashion highlights, interior accessories and food specialties in the lively, dreamy-romantic boho style.

In women's fashion, labels such as Joslin, Acler, Pearl & Caviar, Mes Demoiselles, Lack of Color and Charo Ruiz take centre stage. Combined with raffia accessories and shoes from Vanessa Bruno or Roeckl, for example, and of course the matching swimwear, you can conjure up wonderfully romantic, playful summer looks. Etro, St. Barth and Andrew Cole, among others, provide the men with a summer feeling and the desire for a bohemian summer love story.

In the exclusive boho summer photo shoot, the summer mood and joie de vivre were skilfully captured. The images can be seen not only on social media, but also in the shop windows around Jelmoli, where the boho looks are staged in and absolutely artful, flirty and romantic way that invites to discover and fall in love.