Bloomingdale’s is making a major push into the luxury resale market with a new initiative. Bloomies is teaming up with Rebag on a multifaceted partnership that brings roughly 2,500 luxury designer accessories to several Bloomingdale’s stores across the country and to the retailer’s website. Rebag carries about 100-plus brands and focuses mostly on handbags, watches, jewellery and small accessories. The partnership brings second-hand luxury handbags, jewellery and watches to Bloomingdale’s, including brands the retailer doesn’t already offer in specific accessories categories such as Van Cleef & Arpels, Hermès, Goyard, Rolex, Cartier and others. There are three parts to Bloomingdale’s partnership with Rebag.
The first is a 300sq ft (27m2) in-store kiosk where Rebag will showcase select second-hand luxury accessories for purchase. The resale platform is also bringing its buyback program in-store, where shoppers can sell their used luxury accessories. More items will also be available through Bloomingdale’s website. It was important for Bloomingdale’s to have this in-store component for the partnership as the retailer has seen a growing interest among customers in the resale market.
This is Bloomingdale’s latest venture in the resale category, and the first to go into stores. The retailer also has a partnership with resale platform MyGemma offered on the Bloomingdale’s website.