26 January 2021
The Weekly
United States

The first Bloomie’s – a 22,000ft2 (2,050m2) setting at the Mosaic District 2,000,000ft2 (186,000m2) lifestyle center in Fairfax, near Washington, D.C. – is under construction and is expected to open in fall 2021. The Mosaic District has dining, retail, fitness, beauty, entertainment and residential components. It’s run by Edens, a retail real estate owner, operator and developer. The new Bloomie's store concept will be a smaller, highly edited and service-driven location. If the prototype is successful, additional Bloomie’s could be built. The idea is to provide fill-in locations in cities and suburbs thatsupport full-line Bloomingdale’s department stores and to provide consumers with an alternative destination to shop, make returns or pick up packages ordered online.

The Bloomie’s concept falls within Macy’s overall three-year Polaris strategy cantered around closing at least 125 Macy’s stores, streamlining staff, as well as expanding off-price and off-mall retail concepts, namely Market By Macy’s, a specialty concept with two locations in Texas, and Backstage,the multi-unit off-price division of Macy’s. Bloomie’s is likely to carry a limited assortment of some of Bloomingdale’s most successful categories — advanced contemporary women’s fashion, beauty and accessories. Bloomingdale’s full-line department stores are generally in the 150,000ft2 (14,000m2) to 250,000ft2 (23,200m2) range, with the exception of the large Manhattan flagship, at over 800,000ft2 gross (74,300m2), and a few around 120,000ft(11,200m2).