A Bloomie’s store opened at the University Village lifestyle center, which is about five miles north of downtown Seattle. It’s the third Bloomie’s to open. Bloomie’s focuses on casual and contemporary styles and convenience. There’s flexibility in the store design, allowing the company to grow or shrink presentations of brands and trends depending on sales patterns. The two-level Bloomie’s in University Village has a space for rotating pop-ups and trend presentations. The assortment is being curated to local preferences both in brand mix and product categories. Women’s, men’s, beauty, skin care, fragrances, accessories, home and giftables are offered, and contemporary labels are a strong focus.

However, given the limited space, intimate apparel, kids’, furniture, food and designer labels are not part of the mix. Women’s apparel will be a primary focus for this store, making up the majority of the first-floor footprint, featuring their private brands. Brands featured includes Veronica Beard, L’Agence, Mother, Rag & Bone and Paige, as well as Sandro and Maje, Theory, Vince and James Perse. The other space on the main floor will be dedicated to a curated beauty boutique. Menswear on the second floor has a similar approach to women’s with leading denim and complementary sportswear from brands like Frame, AG, and Rag & Bone, while the remainder of the floor has classic and contemporary collections.