New company Untapped Creatives, which supports Black-owned British luxury brands in finding retail partners, have revealed a new partnership with Selfridges.

By bringing these brands to the attention of buyers, Untapped Creatives also create a better shopping experience for consumers.

The jewellers making their retail debut at Selfridges include Rokus, whose Africa-inspired pieces were worn by Beyoncé in last year’s visual album Black is King, Chalk Jewellery, which puts the focus on sustainability for jewels crafted by hand using sustainable woods and recycled acrylics and Moyo from BiBi, which makes pieces in the UK and Kenya using traditional African beading methods.