Central Embassy, the destination of iconic art, world class fashion and lifestyle in the heart of Bangkok celebrated its 10th anniversary with ‘BANGKOK 3024’, the first ever world-class immersive presentation in Thailand by the global icon, Daniel Arsham, the New York-based artist renowned for his mind-bending works that transcend expectation. This milestone is a celebration that strengthens its standing as a hub for presenting art from both International and Thai artists, as well as raises the standard for Thailand’s retail sector and supports the Tourism Authority of Thailand.
Central Embassy reinforces its status as a leading hub for art, fashion, and superior lifestyle in the heart of Bangkok. Daniel Arsham’s presentation comprised of five sleek excavation sculptures that are renowned for their artist’s craftsmanship, the Zen Garden, the Excavation Walls, and other masterpieces, along with The Passage that had been built specifically for the anniversary event.
The display space evoked the feeling of a Zen Garden, complete with raked sand paintings. This was in juxtaposition with the dramatic all-blue walkways, known as Excavation Walls, which lead visitors past five sleek Excavation sculptures that are well-known as a signature theme of the artist's craftsmanship. These are all iconic masterpieces of art that most people recognize right away, including: Stormtrooper: Amethyst Crystallized Figure (2023), Bronze Eroded Dog with Hat (2021), Bronze Eroded Delorean 1:3 (2021), Amalgamized Venus Italica (2022) and Blue Calcite Crystallized Jumping Pikachu (2021).
Each piece, marked by the ravages of time, is adorned with crystals, quartz, amethyst, and polished steel, providing proof of the future, and encouraging audiences to consider the impermanence of life and the lesson we leave behind for future generations to learn from.
The ‘Artifacts’ featured a special Pop-Up store which housed an array of exclusive merchandise and collectibles from various editions created by Daniel Arsham. This included collectible books, Editions products, and exclusive items designed specifically for the event. Daniel Arsham also created ‘The Passage’, a transformation of the BTS Linkage, covering the entire space with his signature aesthetics of erosion and decay. Throughout this year, customers will have the opportunity to see year-round exhibitions of works by world-renowned artists. In addition, there will be other incentives and events.
In one instance, customers will receive exclusive world-class privileges as part of the ‘Promotion of The Decade’; a promotion campaign marking the 10th anniversary, which runs from today until 30 June 2024. CENFINITY, a privilege program, provides customers with unique experiences and outstanding events. Moreover, as part of its ongoing effort to support the next generation of Thai.