25 August 2021
The Weekly
France
Artist Collaborates with Le Bon Marché Rive Gauche

Winner of the 2019 LVMH Prize, Thebe Magugu will take over Le Bon Marché Rive Gauche from August 28 with a ‘Porte-Bonheurs’ exhibition. On the programme: flowers and solidarity. 20,000 coloured flowers will be suspended in the store like a green wall echoing positive notions of "resilience, beauty and hope". Proud of his South African origins, the designer wanted to go beyond aesthetics by engaging the ‘Dessine L'Espoir’ association, which works with disadvantaged and vulnerable African populations. The 20,000 flowers were all sewn by hand by 120 women from the organization, bringing pieces of South Africa to France, two countries inscribed in the heart and history of Thebe Magugu. The artist wanted to highlight his African cultural heritage as well as his feminist values. Each flower will be put up for sale and all the profits will go to Dessine L'Espoir. The first African winner of the LVMH Prize in 2019 at only 26 years old, Thebe Magugu launched his eponymous label in 2015. Seen as a rising star of fashion, the designer stands out both by his innovations and his commitments, including in particular electronic chips in his clothes to share transparent information on the realization and the spirit of the collection.

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