Running throughout October, Ugg’s takeover transforms KaDeWe through a series of branded windows and an immersive UGG® pop-up in the women’s shoe department, inviting visitors to discover the F26 collection and step into the world of the season. At the heart of the space, UGG® brings the ‘Born to Feel’ campaign to life through seasonal details, product moments and interactive brand experiences. An invite-only evening on 8 October brought together music, product discovery and personalisation.