Swedish premium press-on nail brand Switch Nails has opened its first physical presence in Norway with a new pop-up at Steen & Strøm, marking another step in the brand’s growing Nordic presence. The collections range from timeless styles to more expressive looks, with products developed using recycled and vegan materials. A key driver behind the launch has been the brand’s highly engaged community, which Switch Nails successfully activated around the opening and brought into the physical retail experience.