The Corner Shop has transformed into an immersive celebration of Saudi fashion, beauty, jewelery, accessories and food in a curated destination where heritage and innovation sit side by side. Brought to life in partnership with Milaf Global, a PIF company and one of Saudi Arabia's leading food and beverage groups, the space unfolds as a series of curated retail experiences, product showcases, storytelling and tastings. Highlights include LÂM, the acclaimed Paris bakery founded by Saudi entrepreneur Abdullatef Alrashoudi, bringing its signature pastries to London for the first time, alongside Jeed's contemporary jewelery and luxury fragrance house Assaf. Customers can shop wellness brand Kayanee and streetwear label 1886, alongside design-led homeware from Artfeena. Visitors can also discover artisanal food from Jazean and Ganache and fragrance from Batlah, reflecting the breadth of Saudi creativity across multiple disciplines.