This year's event comes with the vibrant theme ‘A Bouquet of Happy Moments’, bringing together new collections, limited-edition items, exclusive activities, and special promotions. The fair runs from 8 to 21 October 2026 at Central Ladprao, with celebrations continuing through 8 November at Sanrio departments across all Central Department Store locations and online channels. Central Department Store kicked off with a Meet & Greet featuring three world-beloved characters—Hello Kitty, My Melody, and Kuromi. Three highlight activity zones were open throughout the fair: the Sanrio Workshop zone for creating exclusive custom keycaps and keychains, the Sanrio Photo Booth zone to capture memorable moments, and the Sanrio Ice Cream zone offering cute Hello Kitty & Kuromi ice cream.