Korean beauty retailer Olive Young is bringing its signature experiential K-beauty festival to the U.S. for the first time, as the company continues to expand its American footprint following the recent opening of its first two California stores. Dubbed ‘Olive Young Festa LA 2026’, the event will take place August 14 - 16 at the Los Angeles Convention Center, and brings together 55 Korean beauty and lifestyle brands.  Visitors will be able to explore skincare, makeup, personal care, haircare and wellness brands through interactive product demonstrations, consultations and educational sessions. Featured brands include Biodance, VT, Abib, Mediheal, manyo, Round Lab, Rom&nd, Tirtir, Unove and Osulloc, among others. The company plans to continue expanding across the United States, using California as a launchpad for broader growth in the market.