For more than 20 years, Fashion Fest has been one of Liverpool’s key platforms for bringing fashion and beauty trends closer to customers, evolving alongside the way they discover, experience and engage with brands. For the Fall-Winter 2026 season, Liverpool brought together a curated selection of 24 brands and unveiled the season’s key trends through a central runway event on 14 September, bringing together media, influencers and key partners. In parallel, Liverpool extended Fashion Fest across 40 stores nationwide, with 162 experiences combining fashion, beauty, styling, advisory services and personalisation — bringing the season’s inspiration directly into the customer journey. This 360° approach reflects a broader evolution of Liverpool’s physical stores: spaces for discovery, inspiration and experience.