Laboratoires Botanique Avancée is opening its first Paris retail location at the prestigious Le Bon Marché Rive Gauche. As the only brand to join the ground floor this year, LBA takes its place alongside the world’s most respected and expert beauty brands. Founded only a few months ago, rooted in regenerative science and introducing a new vision of luxury skincare, LBA is reaching a major new milestone: creating a direct, in-person connection with its clients. Within this dedicated space, visitors will discover the brand’s philosophy, scientific rigor, and the hospitality that defines their spas. Personalized engraving services, one-to-one consultations, appearances by our founder and experts, and many other events and experiences are planned in the months ahead.