Since unifying their governance under a single leadership within the LVMH Group in spring 2025, La Samaritaine and Le Bon Marché Rive Gauche have been redefining their approach to the beauty market. While the two department stores now collaborate closely on competitive intelligence and identifying product innovations, they maintain distinct positioning and product ranges, directly aligned with their respective customer bases.
On the Right Bank, La Samaritaine features one of Europe’s largest beauty sections, spanning nearly 3,400m2. This space houses a portfolio of 124 brands structured to cater to a balanced mix of visitors, made up in equal measure of domestic and international customers. To support this positioning, La Samaritaine relies on a structured sourcing process. Its teams, along with those at Le Bon Marché, monitor pilot markets. This work is complemented by trend analysis, participation in specialised trade fairs, and direct dialogue with founders, distributors, and industry experts.
On the other side of the Seine, Le Bon Marché Rive Gauche prioritises a customer loyalty strategy focused on predominantly local footfall (85%). This loyal customer base is particularly attuned to developments in the beauty sector, a level of expertise the sales teams are expected to meet. Le Bon Marché works to set itself apart from the competition by integrating a diverse range of services, aiming to transform the store into a living space. In addition to treatment-room services, the store offers treatments dedicated to facial rejuvenation, Gankin massages, manicures, threading, and a hairstyling service.