Hyundai Department Store has launched a global expansion drive, partnering with Korean fashion brands to open ten large-format stores across Japan, Europe and the United States by 2030. The stores will house multiple Korean labels under one roof, starting with a permanent outlet in Tokyo’s Omotesando district inside the Omokado shopping centre. The expansion aims to capitalise on the growing global popularity of K-pop and Korean media, which have fuelled demand for South Korean fashion brands among overseas consumers.