Mercedes-Benz Canada and Holt Renfrew have announced the launch of Mercedes-Benz Studio Toronto, a new luxury experience opening on 26th June 2026, at Holt Renfrew’s flagship Bloor Street store in Toronto. Opening as part of the global Mercedes‑Benz Studios initiative, the Toronto space brings the iconic automotive brand’s new ‘Welcome home’ narrative directly into the city, offering customers an immersive and continuously evolving way to experience Mercedes‑Benz.
This year, Mercedes‑Benz Studios are the cornerstone of Mercedes-Benz’s 140 Years of Innovation celebrations. Located in exclusive settings at the heart of more than 10 leading cities across four continents, these studios combine immersive experiences with integrated retail and customer engagement. While each location follows a consistent global blueprint, every studio is uniquely tailored to its home city – and Mercedes-Benz Studio Toronto is no exception. It offers consumers a new way to experience automotive excellence, design, fashion, and curated retail by bringing together curated Mercedes-Benz vehicles and exclusive products in a premium environment, united by the idea that journeys and discovery are sources of inspiration and fulfillment. Designed as an evolving experience, the Mercedes-Benz Studio Toronto will progress through three creative variations throughout 2026, delivering captivating worlds of sport, timeless creativity, and radiant holiday celebrations. Each variation will introduce updated fashion retail offerings, paired with new automotive curations. The MANUFAKTUR Atelier showcases the brand’s craftsmanship and personalization options – the best of Mercedes-Benz’s 140 years of innovation. The workshop-inspired setting will bring the experience to life, allowing guests to explore personalized merchandise at a live customization station. At the heart of the collaboration is a shared belief that luxury is no longer defined solely by product or destination, but by aspiration, discovery, and the feelings of satisfaction found along the journey.