Coinciding with the holiday season, the retailer is celebrating David Bowie's influence on music and fashion with an exclusive partnership in honour of his 80th birthday year. ‘Bowie80’ will come to life through immersive shops at Nordstrom's Chicago, New York City and Seattle flagship locations and on its website. It will feature exclusive and limited-edition collections from AllSaints, Barbour, Marc Jacobs, Paul Smith, Susan Alexandra, Undercover Jun Takahashi and more. Set to Bowie's iconic hit ‘Let's Dance’, this season's streaming TV campaign will transport customers to their fondest holiday memories. Nordstrom entered into a partnership with FAO Schwarz, which has opened an in-store shop at Nordstrom’s New York flagship and a smaller concept, dubbed ‘The Jewel Box’, in eight Nordstrom stores across the country. The department store retailer will also feature holiday gift shops, with gifts at every price point. Watch the holiday campaign reel here.

In time for the holidays, Nordstrom is launching new app features designed to make shopping in store and online easier and more personal: a new ‘In Store’ mode makes shopping more seamless, with an interactive map; a new AI-powered ‘Request a Look’ feature; a ‘Gift Edit’ feature brings the retailer’s holiday catalogue to life with expert commentary. For last-minute gifting and glam needs, Nordstrom will offer same day beauty delivery in more than 15 markets.