The American multinational is set to revolutionize its advertising strategies by leveraging AI-driven tools from Zeta Global, Google Cloud, and Publicis Sapien, streamlining campaign creation and automating consumer data analysis. Gap is using Zeta Global, the AI-powered cloud marketing platform. This tool allows the company to consolidate customer data and use that information for more targeted marketing campaigns. At the end of Q1 (the period ending 2^nd May), Gap’s total sales stood at $3.497bn, representing a 1% increase compared to Q1 of 2025.