Despite the challenges posed by tariffs and the tough competition in the U.S. market, Inditex, H&M, Mango, and Primark are ramping up their efforts with a flurry of store launches and innovative branding strategies. By the end of 2025, the store network of these four European companies had almost doubled to 735 outlets. In five years, the largest European mass-market fashion companies have doubled their store network in the U.S. market. The United States remains one of Inditex’s strategic markets, where the group operated 103 stores at the end of 2025 and expects to reach 110 stores by the end of this fiscal year. In the last five years, the group has added only four outlets in the country.