Coin wants to bring the summer outside of its store with ‘Ciao Estate!’ (Hello, Summertime!) From June, the project starts from the store and extends to an unexpected touchpoint - a striking urban landmark designed to catch the eye and spark new connections. The newsstand’s surfaces become an extension of their summer aesthetic: yellow and white stripes and a beach-club vibe create an instant invitation to step into a lighter, dreamlike realm. Inside, a selection of homeware items complements this story that bridges the gap between everyday life and vacation, featuring seasonal, sun-kissed accessories.