3 June 2024
The Weekly
South Korea

Alipay+ and Hyundai Department Store signed a memorandum of understanding for cooperation in global marketing to expand global customer experiences. Alipay+, a suite of cross-border mobile payment and digitalization technology solutions operated by Ant International, will embark on joint marketing with Hyundai Department Store. The two parties are aiming to expand customer interaction and strengthen their global positions through holding a pop-up store at The Hyundai Seoul, now a globally established landmark, along with promotions targeting international visitors to Korea. Under the newly signed MOU, Hyundai Department Store will support the hosting of Alipay+ pop-up stores to introduce key Alipay+ services. Alipay+ will introduce Hyundai Department Store branches on its platform as representative Korean attractions, including The Hyundai Seoul. The two parties also plan to hold periodic promotions to provide discount benefits to Alipay+ partner wallets’ users at Hyundai Department Stores, including Alipay from the Chinese mainland, AlipayHK (Hong Kong SAR China), GCash (The Philippines), Touch 'n Go and TrueMoney (Thailand).


From June 6 to 26, The Hyundai Seoul will host a pop-up store for the UEFA EURO 2024 European football games, for which Alipay+ is an official payment partner. The pop-up store will be held at the B2 level of The Hyundai Seoul, offering a selection of around 4,000 purchasable EURO 2024 goods and experiences such as dribble games and a photobooth.

A lucky draw for two tickets (including flight and accommodation) to the EURO 2024 semi-final games will be provided to customers who make purchases during the event period. Moving forward, Alipay+ and Hyundai Department Store plan to help lessen the burden on customers from high exchange rates through a variety of marketing activities in time for golden holiday periods of key target markets, such as China’s Mid-Autumn Festival