- Background: Team Selfridges fundraised money and took part of Centerpoint's STAY:UP challenge. The challenge raises money to help change the story for thousands of homeless 16-25 year olds in the UK.
- Description: From 8pm to 8am, over 20 Selfridges team members stayed awake all night in its London Oxford Street department store to raise money for the UK’s leading youth homelessness charity Centrepoint. The all-nighter was filled with a variety of activities such as yoga, Zumba, games, quizzes, a honey tasting session with Hive, a historical Night Store Tour and they also heard from Centrepoint staff members on youth homelessness.
- Impact: Money raised during the challenge were donated to Centrepoint, who in turn supports vulnerable homeless youths to recover their health, find a job and home of their own. Their approach works and 88% of those they work with leave Centrepoint positively.
Photo courtesy of Selfridges