- Background: London-based concept store Machine-A and multibrand retailer Smets from Brussels are taking over the Corner Shop at the department store’s Oxford Street flagship in London in order to showcase the power of physical retail and designer fashion. The four-week pop-up & Good Company that opens Monday will feature a range of items from emerging designers, exclusive drops and pieces from Selfridges’ sustainability-focused projects Project Earth and Reselfridges.
- Description: Machine-A will bring some 22 brands to the pop-up, 16 of which will be new to Selfridges, as well as a vintage edit under the concept Machine-B, which is an ongoing collaboration between Machine-A and vintage brand Byronesque. Featuring graphics designed by Paul Hetherington, who reimagined the Machine-A logo into four styles, as well as quotes from Raf Simons, Matthew Williams, Martine Rose and Coperni sharing the reasons why they love Machine-A. Smets will bring three emerging Belgian designers- Valentine Witmeur Lab, Leo and Arte Antwerp, to Selfridges for the first time and offer a selection of design pieces, including sculpture, candles and books, as well as a 27-piece archival edit of Alaïa jewellery and ready-to-wear pieces from the brand’s spring and fall 2017 collections.
Photo Courtesy of Selfridges