The Italian luxury brand invited its VICs in New York, or very important customers and friends, to visit a recreation of the original home of his grandfather and company founder, Ermenegildo Zegna, located within Oasi Zegna, a 39-square-mile sanctuary in the Italian Alps. Spanning three floors, visitors move through the story of the founder’s first trip to New York City. Videos inside the main entrance help bring the experience to life before guests are invited to peruse selections from the brand’s fall collection by artistic director Alessandro Sartori. An elevator, which was transformed into Ermenegildo Zegna’s office, takes visitors to a moss-filled reception room with writing on the walls describing Oasi Zegna. They then are ushered into an expansive dining room, where a portrait of the founder hangs and a map of Oasi Zegna covers the ceiling.

Over the next five days VICs will be treated to dinners, prepared by Sant Ambroeus, that will feature a menu inspired by the founder’s visit to New York in 1938. The third floor is home to a dedicated by-appointment-only private lounge where select clients can shop exclusive products that are not available in the company’s usual retail network. They can also order personalized versions of the ‘Il Conte’ jacket. The jacket is created from 100% traceable cashmere and is available in five colors. There are also other products expressly created for this experience, including an alligator jacket.