The Swiss running shoe brand On has been available at Jelmoli since its foundation. After ten years of cooperation, the shop has now been doubled from 70 to 140m2 and herewith the largest On shop in the world. It is located in the centre of the sports world on the 4th floor and is based on a light-flooded design. The brand is available today at around 7,000 retailers in more than 55 countries in Europe, North and South America as well as the Asia-Pacific region. Roger Federer has been a co-owner of On for a few months and is working with the founders on the future of the young Swiss sports brand.