Woolworths is expanding its beauty offering to Kenya, building on a strategy that has doubled sales of the category over the past two years at home in South Africa. In stores in Kenya’s capital, Nairobi, Woolies will stock a range of global brands including Fenty Beauty, Chanel fragrances, Estée Lauder creams and its own WBeauty line. The move follows the expansion of the department into Namibia and Botswana. Woolworths has doubled its revenue from the beauty division to more than ZAR1bn (US$58mn) in the past two years and expects to do so again in the next couple of years. That compares with about ZAR16bn (US$928) of revenue from the Fashion, Beauty and Home business. Woolworth’s focus in its 10 African markets has been on fashion and, to a lesser extent, homeware, but it now plans to expand its beauty and home sections and, where appropriate, introduce food concepts.