23 June 2020
The Weekly
Window Campaign with Liu Jo

Coin’s Excelsior Rome store partnered with Liu Jo for its new window campaign, which is inspired by the new Liu Jo Uomo project ‘BackInTheColours’. It mixes the concept of the SS20 campaign ‘Color Emphasys’ with a message of restart and desire to return to life in full Liu Jo style. Sometimes, the return tells the end of a journey, but returning to life, to spaces, returning to breathe and walk in colours, represents the first step of the new path and the darkness remains behind.