One says that we are all connected by a red thread that ties us to what is destined for us; Liverpool transforms that idea into a pink thread that connects us with the experiences that can only be lived in its stores. With the campaign ‘Vive Liverpool’, the brand invites everyone to discover that the beauty of coming is not only about shopping, but about being surprised, getting excited, and making every visit a moment that becomes part of your life. That pink thread becomes tangible on every visit: in the scent of a newly discovered fragrance, in the texture of a garment that becomes a favorite, in the chance to find a hobby among books, in the music and technology that surround the atmosphere, or in the taste of a coffee that accompanies the stroll. Each aisle adds a different detail that awakens the senses and turns the everyday into an extraordinary experience, reinforcing that the beauty of Liverpool is everything you live inside, beyond what you carry in a bag.