3 November 2020
The Weekly

Located on the 4th floor of Rinascente Milan, the temporary store offers a selection of women's ready-to-wear garments and accessories from the fall-winter 2020 collection. The boutique will remain open to the public until November 15, 2020. The pop-up aesthetic reflects the key values ​​of the brand. Soft blue rugs recall the colour of denim, the focal point of the brand's creative exploration. The space is also decorated with electric blue details, ranging from abstract figures to reproductions of antique busts, recalling the tradition that characterizes Versace jeans couture, namely that of mixing high fashion garments with streetwear.