Via platforms such as Shein, Temu, and AliExpress, ultra-fast fashion accounted for 19% of French online fashion purchases by volume and 8% by value over the first three quarters. Across total sales, ultra-low-cost clothing now represents 6% of volumes and 2% by value. These findings from the Institut Français de la Mode’s Economic Observatory were shared on 27^th November at Fashion Reboot. Ultra-fast fashion has now gained particular traction among young people and women. No fewer than 56% of women aged 16–24 have bought from these platforms, making this the most affected age group, ahead of 25–34-year-olds (54%) and 35–44-year-olds (48%). Male consumers are not far behind, with 36% of 16–24-year-old men having purchased from these platforms. It is especially among men aged 25–44 that ultra-fast fashion finds the most customers, with 43% having already placed an order.