After debuting internationally in Mexico earlier this year, the retailer is planting its flag in Kuwait. Located at The Avenues in Kuwait, the store will open its doors on Friday through its partnership with franchise operator Alshaya Group. Spanning 15,000sq ft (1,400m2), the store will offer 300 beauty and wellness brands, including many that are new to the Middle East. The curated assortment features U.S. brands Ulta Beauty Collection, Ôrəbella, Morphe, Polite Society, LolaVie, Sacheu, Better World Fragrance House, and Snif, along with Peter Thomas Roth and Kiko Milano and emerging local brands such as Bex Beauty, Asteri, and Nadine Njeim Beauty.
Next on Ulta’s list is Dubai, with the Mall of the Emirates in January 2026 and Dubai Mall in March. Ulta Beauty will also make its debut in Saudi Arabia with a store at the Red Sea Mall in March, while additional Ulta Beauty locations are planned across the Middle East as part of the ongoing partnership with Alshaya Group. Ulta also expanded into the U.K., with its acquisition of Space NK earlier this year