The sportswear brand, owned by Red Bull, inaugurated two new pop-ups on the 2nd floor and 4th floor of the Milanese department store, on the occasion of the Italian F1 Grand Prix in Italy. The two main windows at the entrance were also set up with the key looks of the Alphatauri collections for 2020. For Alphatauri, Italy has always represented one of the key markets. The partnership with Rinascente plays a significant role in this development. After Milan, Florence, Rome and Turin will follow with the presentation of the 2021 collection.