With Oslo on track for a record-breaking tourist season, Steen & Strøm is proud to launch a dedicated summer campaign designed to celebrate the energy of the city and welcome visitors from around the world. In Q1 of 2025, tourism in Oslo surged nearly 20% compared to last year, with international interest at an all-time high. Tax-free shopping at the department store is up 32% year-to-date. As Norway’s premier shopping destination, Steen & Strøm is embracing the influx with a citywide celebration of culture, craftsmanship, and summer style. The campaign highlights Oslo’s must-visit destinations across storefront windows and digital platforms – from world-class museums and scenic parks to vibrant neighbourhoods and hidden gems. The goal is to inspire discovery and create meaningful connections between the city and its visitors. The campaign includes in-store activations, curated brand collaborations, and insider tips tailored to the summer traveller. With international guests arriving from across Europe, North America, and Asia, Steen & Strøm is meeting them with a mix of global luxury, local design, and signature Norwegian hospitality.