25 November 2021
The Weekly
Stockmann's Christmas Windows

Stockmann's windows in Helsinki Department Store take us to a magical, frosty winter forest scenes showcasing a wide selection of premium fashion and home goods available in store. There is something for all customers, in women’s, men’s and children’s fashion as well as home products and furniture. Since 1949, thousands of children and their parents are gathering at Stockmann for the magical Christmas windows, which were unveiled on 29th October. This year, the children’s fairy window incorporates custom-made elements, such as a willow wreath and a giant moon, as well as lighting with music specially composed for Stockmann by Tuomas Kantelinen, a world-famous Finnish composer. The windows stretch along Aleksanterinkatu, Helsinki’s most iconic shopping street. Stockmann incorporated the EVI-measuring in windows using QR-codes, and the surveys have not only collected positive feedbacks, but also valuable thoughts from customers.