At the end of February, Steen & Strøm launched its Lunar New Year campaign, celebrating the Year of the Horse across both in-store and digital channels. The campaign featured an elegant interpretation of this year’s lunar symbol. In-store, selected gift ideas were highlighted with themed hang tags and video messaging across department store screens, while the celebration was also communicated through social media.

To mark International Pistachio Day, Steen & Strøm collaborated with partner La Maison de la Pistache on a pop-up activation where guests were invited to sample products and learn more about the brand and the many varieties of pistachios. The initiative aimed to drive awareness and increase store traffic, inviting customers to rediscover the ‘Green Jewel of the World.’