In February, Steen & Strøm launched its Norwegian Mother’s Day and Valentine’s Day campaign, Love is in the Air. In-store, the campaign came to life through playful balloon-inspired ceiling hangings, inspirational posters, and gift hang tags, with graphics created by Norwegian illustrator Dirty Laundry Studio. The visual elements were designed to create strong impact and inspire gifting across multiple categories. The campaign was activated across in-store screens, social media, the website, and other digital channels, ensuring a cohesive omnichannel presence. Outside, Emporio Armani took over the façade and windows in connection with the launch of the new fragrance Power of You, adding strong visibility and a premium layer to the overall expression. To further enhance the campaign, Steen & Strøm hosted a family-oriented Mother’s Day event together with kidswear tenant Fru Lyng, marking the opening of the Polo Ralph Lauren Kids shop-in-shop. For Valentine’s weekend, a florist pop-up offered handcrafted bouquets, adding atmosphere and seasonal relevance.