Steen & Strøm has unveiled this year’s Christmas theme, Childhood Dreams – a tribute to the magic of the holidays seen through a child’s eyes. Four leading Norwegian creatives within fashion and art, Maria Skappel Holzweiler (Holzweiler), Tine Mollatt (byTiMo), Camilla Volden and artist Bjarne Melgaard, have each created their own window inspired by their childhood Christmas memories.
The campaign also features bespoke illustrations by Emmelie Salomonssen and decorations inspired by the golden age of department stores, bringing back the charm and spectacle of classic holiday displays. The Christmas opening event on 15th November drew record crowds, with a 25% increase in footfall and an 11% sales lift on the day.