Hyundai Department Store Group has been consistently promoting the project ‘The Carbon Neutral Forest’. It is a forest created to absorb carbon dioxide emitted from daily life and industrial activities. This is a public-private partnership project jointly implemented by the Korea Forest Service, private companies such as Hyundai Department Store, and civic organizations. Since 2022, Hyundai Department Store Group has created the first Carbon Neutral Forest by planting 30,000 trees across approximately 16.5 hectares in Baggok-ri, Baegam-myeon, Cheoin-gu, Yongin-si, Gyeonggi-do. From last year, the group has also been developing the second Carbon Neutral Forest on a 9-hectare site in Muk-ri, Idong-eup, located near the first forest.