23 February 2024
The Weekly

For the first time Hyundai Department Store has expanded its business overseas, by partnering with Siam Piwat Group to provide superior privileges between members of their respective loyalty programs: OneSiam and Hyundai Department Store. The aim is to elevate the exclusive shopping experience for consumers worldwide. The partnership will span Siam Piwat’s Siam Paragon, Siam Center, Siam Discovery, and JV IconSiam, ICS and Siam Premium Outlets Bangkok together with Hyundai Department Store’s 16 stores nationwide. The two entities have signed a memorandum of understanding (MOU), aiming to ‘elevate and revolutionise the future of retail’.


Members of the two programs will enjoy diverse and exclusive special privileges at shopping centres and stores, as well as stores within the alliance network, providing them with ‘a unique and superior lifestyle experience’. The expectation is that the shopping centres within the Siam Piwat Group will emerge as the top choice for South Korean travellers visiting Thailand and Hyundai Department Store will become the premier shopping destination for Thai tourists exploring South Korea.


Both entities are committed to creating opportunities and fostering business growth by delivering a diverse range of new experiences and exclusives at the ‘K-Content Specialty place’, a collection of recently popular K-food, K-pop, K-webtoons, K-fashion, and more, offering a shopping experience and forging a magnet that caters to both Thai customers and foreign tourists.


Siam Piwat Group has built its global ecosystem by forging partnerships with world-class multinational retail giants including Parco Shopping Complex in Japan, Taipei 101 in Taiwan, Hong Kong’s Times Square, Ion Orchard in Singapore, Pavilion Kuala Lumpur in Malaysia and Plaza Indonesia – a diverse collection of high-profile shopping centres.