27 June 2024
The Weekly

Siam Piwat launches to affluent membership base ‘JAI by OneSiam’ – a new luxury lifestyle club. JAI by OneSiam is billed as ‘a groundbreaking, exclusive global luxury lifestyle experience club’ that reimagines traditional memberships, ‘fostering a vibrant community for trailblazing entrepreneurs and influential figures across Asia and beyond’.  Siam Piwat Group is a real estate and retail business developer and the owner and operator of projects such as Siam Paragon, Siam Center, Siam Discovery, IconSiam, and Siam Premium Outlet Bangkok.


As a developer of global destinations with the most robust customer base among high-net-worth (HNW) individuals, Siam Piwat wanted to elevate its services for VVIP customers to new heights, offering privileges and experiences that cannot be purchased. The company has succeeded in continuously growing customer spending, thanks in large part to OneSiam members, who make up over 30% of the current customer base. The launch of OneSiam SuperApp – the only application that caters to luxury lifestyle needs and enhances customer experience through data-driven CRM – offers profound insights into customer needs, and provides exceptional personalised services to create fresh luxury experiences. These include exclusive pop-up stores and events in collaboration with world-class brands. Monthly exclusive activities will be arranged for members to connect over shared interests, with an opportunity to mingle, exchange views and gain invaluable insights from high-ranking executives and visionaries from leading organisations, or young achievers from diverse sectors.


Earlier this year, JAI connected communities through events such as JAI Hong Kong Art Basel Week held in Hong Kong in March, a collaboration with Blaq Lyte and Los Angeles-based streetwear brand Pleasures; and a collaboration with South Korean Web 3 venture capital company Hashed, bringing together many well-known tech leaders for a sunset cruise along the Chao Phraya River. JAI by OneSiam is curating unparalleled experiences through innovative collaborations and exclusive offerings. These include exclusive access to events such as JAI Art Nite at The Standard at the Bangkok Mahanakhon. JAI by OneSiam members can enjoy VIP privileges provided by Siam Piwat, such as personal assistant service, airport meet and greet, limousines, in-mall VIP lounges at Siam Paragon, Siam Center, Siam Discovery and IconSiam, restaurant bookings and concierge services.

JAI by OneSiam leverages partnerships and alliances to create mutually beneficial opportunities, connecting its global members from diverse sectors such as technology, finance, hospitality, fashion, and art. Currently, JAI has founding members from Canada, France, Hong Kong, Hungary, Singapore, South Korea, Sweden, the US and Thailand.