Shoppers Stop has launched a new store in the Venice of the East, Udaipur, located at Urban Square Mall. It offers access to a personal shoppers lounge and fit and sizing assistance and features on approximately 20,000sq ft (1,900m²) products from over 500 of the finest international, national, and exclusive brands. Shoppers Stop has now 100 department stores in 50 cities. The store houses key brands such as Jack and Jones, Levi’s, Celio, Rare Rabit And, Vero Moda, Only, JJ Kids, Adidas, Puma, Renne, Hush Puppies, Only Kids among others. The store will be home to beauty brands like L’ Oreal, Maybelline, Sugar, Chambor, My Glamm, Lakme, Colorbar, Burberry, Armani, Bvlgari, Versace, Mont Blanc, Ferragamo, Calvin Klien among others.